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It's not who you know. It's what you know about who you know
-- you know?
MarketFox, the web-based, turnkey solution for direct marketing now offers data
analytics to its suite of tools for marketers. Together with Audience Identification
Inc. (Aii) - an analytics industry leader, Brimley Inc. is pleased to announce three
levels of analysis are now available through the MarketFox platform to meet all
of your data modeling needs. These are ID Plus, ID Pro, and ID Premier. |
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Select a package: |
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ID Plus consists of a profile of your customers against a variety of demographic
and geo-demographic factors from the IntegraBase database. The profile compares
your customers to the national population and identifies the critical factors in
describing them. You can compare income distribution, length of residence, age or
other factors to the country as a whole. The package is prepared with intuitive
charts and graphs which allow you to understand who your customers are. You can
better target potential prospects!
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ID Pro includes all of the powerful profiling provided by the ID Plus package, and
incorporates a multi-variable segmentation analysis. This analysis produces a decision
tree structure showing how demographic factors interact. This more exactly identifies
your customers within the population as a whole. The deliverables include a description
of the resulting market segmentation and definitions of those population segments
that are most likely to respond to your offers. The segments then can be selected
from the 128 million individuals that IntegraBase has to offer for your use.
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ID Premier provides the highest level of in-depth analysis, and includes a custom
model that can be used to select your very best prospects from IntegraBase. This
analysis includes over 275 demographic and psychographic fields. The analytic experts
at Aii will evaluate how each of these variables interact, and then, utilizing IntegraBase,
they will build a custom model to select the absolute best prospects for you to
contact. |
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